文档介绍：English Correspondence For International Trade
Chapter 1 Introduction
导论: 通过本课程的教学，使学生掌握国际贸易活动中各种商务信函的写作方法和技巧，提高其使用英语进行书面国际贸易 业务沟通的能力。
通过本课程的学习，要求学生掌握外贸信函的基本格式，熟练运用一些在英文写作中常用的词汇和表达方式，了解有关外贸业务往来洽商的一些实务，并能根据各类业务的要求，撰写符合格式和内容准确的外贸英语函件和有关的业务合约和协议。
Chapter 2
The Layout of Business Letters
(商务信函的格式)
Section 1 Introduction
Business letters can be roughly grouped into three categories in terms of their purposes:
To get action
To build goodwill
To furnish information
Section 2 Language Style
1．Writing Principles:
7“CS” :
意思表达明确，要注意：
1) Clear 清楚的
2) Concise 简洁的
、单词的运用
3) Correct 正确的
; ; .
4) Courteous 礼貌的
语言要有礼且谦虚，及时地回信也是礼貌的表现。
5) Conversational 像谈话那样
写信时要考虑怎样写才能使得话题可以持续地交谈下去。
6) Convincing 有说服力的
能说服对方接受你的意见。
7) Complete 完整的
一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。
2. Writing techniques for a conversational style
1）.Use contractions （缩略语）
It’s, doesn’t , I’m ,you’re
2）.Use personal references
Use I, we, you, your,
Avoid use “this company, the above-mentioned”
3）.Use direct questions
Avoid words such as “whether”
Do you want to continue your account or transfer it?
We would appreciate your advising us whether you want to continue this account or transfer it.
4.）Create a person-person style
5）Take a You-Attitude
3. Checklist for your business writing planning: 7 steps
1) Write down your AIM
Why are you writing this letter?
2) Assemble all the relevant information and documents: copies of previous correspondence, reports, figures, etc.
3) Arrange the points in order of importance.
4) Write an OUTLINE in note form.
5)Write a FIRST DRAFT, leaving space for additions, changes and revisions.
6)Check it through
7)Write, type your FINAL VERSION.
Section 3 Format of Business Letters
1. Indented Form
2. Blocked Form
1) Full Block Form 完全平头式：凡是用打字机打上去的每一行字，包括日期、封内地址、事由和结尾礼词。都是从左边的空白边缘打起。
3. Modified Blocked Form
改良平头式：这种格式，除日期，结尾礼词和签名部分外，其他部分每行开头都与左边空白看齐。