文档介绍：IMI 消费行为与生活形态年鉴 Integrated Marketing Information
为您在中国的客户提供最佳的解决方案
The solution to deliver more to your clients in China
我们的使命(IMI mission)
为经济处于快速增长的中国市场提供准确而广泛的技术支持!
To contribute to the Chinese fast moving economy by delivering an accurate and broad image of the Chinese society
关于我们(pany)
博统正析数据信息咨询公司正式成立于2001年
IMI was officially created in 2001
自1995年开始收集国内消费者调查数据
Has been collecting data since 1995
由北京广播学院广告研究方面的两位知名专家主持研究与编篡工作
Based on the work and with the participation of two of the most well known media professors from
Beijing Broadcasting University
丁俊杰院长( Ding JunJie)
黄昇民院长( Huang Shengmin)
由最初的3个城市的市场调查发展到目前的21个城市
Started with 3 cities, now covering 21 cities across China
我们的客户(The clients)
超过1500家客户,基本涉及社会生活形态的所有领域
With more than 1 500 clients, IMI reaches all industries
市场调查
Market Research
广告代理公司
Advertising agencies
企业
Advertisers
公共机构
Institutions
遍及国内外
In China and abroad
我们能提供什么(Our product)
提供如下几个方面详细了解中国市场综合信息的工具
A yearbook that includes all the information needed to understand the Chinese market in terms of
市场基本情况(人口统计,经济发展水平,居民生活条件等)
Market conditions in the cities (demographics, economic development and living conditions)
地区媒介接触习惯(超过1,000个媒体调查,涉及电视,广播,报纸,杂志和互联网络等)
Media habit (more than 1,000 media surveyed including TV, Radio, Print and )
关于消费者对产品与服务方面的消费态度
Usages and Attitudes towards a full range of products and services
数据收集方式(Methodology)
IMI 与央视-索福瑞媒介研究机构(涉及国内外电视媒体用户的调查与研究)进行合作
IMI partner with CSM (CVSC Sofres Media) -The reference in China and aboard for its TV audience methodology
超过21,000个样本户的入户访问
More than 21, 000 essful face to face interviews conducted in 2002
超过21,000个被访问者提交的文字调查问卷
And more than 21, 000 additional pleted by the interviewees
取样方法(Sampling method )
多级组合随机抽样
Multi-level Mixed Random Sampling
抽样涵盖21个城市市区
Urban districts in 21 cities
抽样目标:16-60岁居民
Target : Individuals aged 16 to 60
2种调查形式(2 interview methods)
关于生活态度以及媒体接触习惯等调查进行入户现场访问
Face to face interview for attitude and media