文档介绍：petitive Advantage
Above-Average Returns
Returns in excess of what an investor expects to earn from other investments with similar risk
Occurs when a firm develops a strategy petitors are not simultaneously implementing
Provides benefits which current and petitors are unable to duplicate
petitiveness
Achieved when a firm essfully formulates and implements a value-creating strategy
which are required for firms to achieve:
Above-Average Returns
petitiveness
petitive Advantage
The Strategic Management Process
Involves the full set of:
Actions
Commitments
Decisions
The Strategic
Management
Process
Chapter 3
Internal
Environment
Chapter 2
External
Environment
Strategic Intent
Strategic Mission
Strategy Formulation
Strategy Implementation
Chapter 4
Business-Level
Strategy
Chapter 5
Competitive
Dynamics
Chapter 6
Corporate-Level
Strategy
Chapter 8
International
Strategy
Chapter 9
Cooperative
Strategies
Chapter 7
Acquisitions &
Restructuring
Chapter 10
Corporate
Governance
Chapter 11
Structure
& Control
Chapter 12
Strategic
Leadership
Chapter 13
Entrepreneurship
& Innovation
Strategic
Inputs
Feedback
Strategic
es
Strategic
Actions
Strategic
Competitiveness
Above Average
Returns
Competitive ess is transient...unless care is taken to petitive position
Only 16 of the 100 largest . companies at the start of the 20th century are still identifiable today!
In a recent year, 44,367 businesses filed for bankruptcy and many more . businesses failed
Challenge of Strategic Management
Best Stocks of the Decade
Challenge of Strategic Management
The goals of achieving petitiveness and earning above-average returns are challenging
The performance of panies more than meets strategic management's challenge
Rapid technological changes
Rapid technology diffusions
Dramatic changes in information munication technologies
Increasing importance of knowledge
Fundamental nature petition is changing
The pace of change