文档介绍：云南名族饰品网络营销策划书
报告人：四川商务职业学院经贸系
13级市场营销四班
指导老师：李志勤老师
策划人：樊灿、夏胜、庞月伶、郭庆永、朱晓丽、杨慧
报告期：2014年5月5日
目录
网店简介····························································
网络环境分析························································
名族饰品市场分析·····················································
自我产品分析·························································
需求衡量······························································
分析消费者和消费者购买行为分析·······································
三、 SWOT分析····························································
（一）确定目标市场和选择细分市场···········································
（二）产品价格策略·························································
（三）渠道和促销策划·······················································
（四）客户关系管理策划·····················································
（五）产品优劣势分析·······················································
四、 网络推广
（一）网络广告推广策划·····················································
（二）搜索引擎营销推广·····················································
（三）QQ、微信、飞信、聊天软件推广·········································
（四）利用论坛行销推广·····················································
五、网店建设··································································
六、经费预算·································································
七、网店推广效果评价··········································