文档介绍：一种基于民航网络的旅客价值评价方法
韩敏，林友芳
（北京交通大学计算机学院，北京100044）
摘要：民航业的高速发展和竞争的日益加剧，要求国内航空公司必须能针对高价值旅客做出更优质的服务, 才能提升公司的核心竟争力。现阶段，高价值旅客的讣算只能基于旅客的历史飞行数据。研究表明，旅客 价值不仅与旅客木身的属性有关，而且与旅客网络屮邻居之间的相心影响因索有关。木文依托民航社会网 络为基础，设计了一种民航旅客价值评价方法PassengerRanko实验证明，PassengerRank的性能好丁其他 的排序方法，包括原始的PageRank和RFM模型。
关键词：社会网络分析：民航网络：旅客价值：节点重要性 屮图分类号：
An Evaluation Method of Passenger Value on Co-Travel
Networks
Han Min, Lin Youfang
（School of Computer and Information Technology, Beijing Jiaotong University, Beijing 100044） Abstract: The rapid development of the civil aviation and increasing competition require airlines to compete for high・value passengers in order to enhance the company's core competency. Quality services help airlines achieve the recognition of high-value passengers・ At this stage, evalution of high-value passe ng ers is based only on passe ng ers* historical flight data ・ A conclusi on from analysis of the research instances that passenger values are not only related to the attributes of passengers, but also related to the mutural in fluence factors betwee n the passe ngers in Co-Travel n etworks ・ Based on Co-Travel networks, Passe nge「Rank is proposed to evaluate the passe ng ers' values ・ Experirne ntal results show that PassgerRank is better than the other sorting algorithms, including the origina】 PageRank and RFM model.
Key words: Social Network Analysis; Co-Travel Networks; Pas