文档介绍：东北石油大学华瑞学院本科生毕业设计(论文) 摘要随着我国市场经济的日趋成熟和完善,日用品行业竞争也日益激烈。在压力和机遇并存的大环境下,构建和疏通企业自己的营销策略对安利(中国)来说, 就显得尤为重要。安利营销策略研究通过对日用品行业现状和发展趋势进行分析, 针对安利(中国)营销策略中常出现的问题,从产品策略、价格策略、渠道策略、促销策略四个方面分析安利(中国)营销策略现状,并针对安利(中国)产品策略、价格策略、渠道策略、促销策略存在的问题,提出一套适宜安利(中国)的营销策略和管理的具体办法,希望能为安利(中国)营销策略和管理提供借鉴, 为其扩大市场占有率、创建国内国际知名品牌打下坚实的基础。关键词: 日用品;安利(中国);营销策略东北石油大学华瑞学院本科生毕业设计(论文) Abstract Along with our country market economy matures and perfect, commodity industry has e petition. With the pressure and with the opportunity of the environment, build and dredge enterprise marketing strategy toA mway (China), it is particularly important. Amway marketing strategy based on the present situation and the development trend of modity industry analysis, in view of the A mway (China) marketing strategy often appears the question, from product strategy, price strategy, channel strategy, promotion strategy four aspects analysis A mway (China) marketing strategy status inA mway (China) product strategy, price strategy, channel strategy, promotion strategy existing problems, and puts forward a set of suitable A mway (China) marketing strategy and management of the specific measures, the hope can A mway (China) marketing strategy and management, to provide reference for the expanding market share, create international well-known brand in domestic and lay a solid foundation. Key words: C ommodity ;A mway (China) ; Marketing strategy 东北石油大学华瑞学院本科生毕业设计(论文) I 目录 1绪论............................................................................................................................. 1 研究背景.......................................................................................................... 1 研究的目的和意义.......................................................................................... 1 国内外研究现状.............................................................................................. 2 研究内容与研究方法...................................................................................... 2 2相关理论概述...