文档介绍：题(中、英文)目 A银行应对第三方支付平台发展的策略研究 Study on StrategiesBankA Should Take to Deal with the Development of the Third-Party Payment Platform 作者姓名姚巍赵捧未教授管理学提交论文日期二0一二年三月工商管理硕士代号分类号学号密级 10701 F830 公开 0984400070 指导教师姓名、职务学科门类学科、专业摘要摘要随着电子商务的快速发展,为其提供配套服务的第三方支付平台也随之快速发展。第三方支付平台一方面为电子商务提供了便利,促进了电子商务的发展, 也帮助商业银行提高了网上银行业务的交易量, 与此同时,它又对商业银行的中间业务、存款业务等构成威胁。作为商业银行的一名成员,A银行的中间业务、存款等业务也受到了第三方支付平台的冲击,中间业务收入也受到影响。在上述背景下,A银行应采取何种对策来应对第三方支付平台的发展,是目前A银行迫切需要解决的问题。首先,本文从商业银行不同业务的角度分析第三方支付平台的发展对A银行的影响;其次,本文对第三方支付平台和A银行的业务分别进行了SWOT分析, 推出双方各有自己的核心竞争力,且双方在业务上是相互依存的关系,双方之间是合作与竞争的关系;再次,本文用竞合理论、共生理论分析第三方支付平台和 A银行的关系,推出A银行应与第三方支付平台进行竞争性合作。根据上述分析结果,本文提出A银行应对第三方支付平台的发展的策略,即竞争性合作策略,并分别提出具体的合作策略与竞争策略。关键词:第三方支付银行竞合理论共生理论 SWOT分析 Abstract Abstract With the rapid development of merce,the third-party payment platform which providesthe necessary service is also developingrapidly. On theone hand, thethird-party payment platform provides conveniencefor merce to promote the development of merce; on the other hand, it also mercial banks to increase the volume of business of the e-bank. Inthe meantime,it mercial bank on the middle business, deposit business and so on. As a member of the commercial banks, the middle business and the deposit business of bank A was also impactedby the third-party payment platform, and the middle business have also been affected. In thisbackground, what strategiesbank A should take tocope with the development of the third-party payment platformis a problem bank A need to resolve immediately. First of all, this paper analysesthe influence on bank A with the development of the third-party payment platform from the point of view of commercial bank’s different business; secondly, this paper makes SWOT analysis for the third-party platform and the business of bank A respectively, and launchestheir own core competitiveness, and both parties are interdependent relationship in business, and between the