文档介绍：合肥工业大学硕士学位论文合肥市邮政局企业文化研究姓名:谢满申请学位级别:硕士专业:工商管理指导教师:谢武 2011-05 III 合肥市邮政局企业文化研究摘要 20 世纪 80 年代以来,企业文化越来越受到全球企业界和学术界的广泛关注和重视,随着企业文化概念的引入,全国已经掀起了企业文化理论研究的浪潮。企业文化之所以引起企业界和学术界的广泛兴趣,是因为企业文化能够为企业注入新的活力,给企业带来有形的、无形的、社会的和经济的双重效益。在知识经济时代,企业文化对企业的生存和发展尤为重要,一个企业的企业文化决定了他的市场地位和发展前景。企业文化传入我国后,邮政企业凭借自身的品牌特点和网络、技术优势, 积极开展了企业文化的研究与建设,如: 企业文化理念的引进、渗透,企业精神的培养和加强,员工的职业道德教育、企业制度的建设、提高服务质量和人员素质等,在社会上树立了良好的品牌和形象,但这并不是企业文化的全部。随着时代的发展和市场经济竞争的加剧, 企业文化也应该逐步深化,企业文化的内涵更加丰富,企业文化的功能更加明显。相比之下,邮政企业由于其独特的社会职能,和具有传统特色的经营方式,使邮政企业文化建设与时代发展的步伐不一致,存在着不尽如意的地方。本文通过介绍企业文化相关理论知识,说明企业文化可以提升企业的核心竞争力。通过对合肥市邮政局企业文化建设为案例,分析合肥市邮政局企业文化现状,结合合肥市邮政局企业文化发展中存在的问题,提出建设有特色邮政企业文化的途径。本文的意义在于为现代邮政企业建立优秀企业文化,提升邮政企业核心竞争力提供参考和借鉴。关键词: 企业文化;合肥邮政局;核心竞争力 IV Study on the enterprise culture of Hefei Post ABSTRACT Enterprise culture has caused the gl obal business and the academic circle paying more attention to itself , with th e introduction of the concept of corporate culture, the whole nation has already raised a wave of corporate culture theory since 1980's. Corporate culture arouses wide spread interest in business circles and academic circles , because corporate culture can inject new vitality into enterprise , bright enterprise tangible, intangibility , society's and economy benefit. in knowledge-base economy times corporate culture have been especially important to Survival and development in enterprise , enterprise corporate culture has decided his market position and development prospect. Since corporate culture biography enters in to our country ,posta l enterprise have carried out research and construction of ente rprise culture actively, relying on self's brand characteristic work, technolog y advantage, such as: corporate culture idea introducing to, ration,develop and strengthen enterprise spirit , employee's professional ethics education , enterprise system building , improving self's service and personnel quality and so on, these have set up a good brand and image in society, but