文档介绍：现代脂质三联治疗
Introduction
Part I
Efficacy - The Power to Reach Target
Key Factor: + Differentiators:
LDL Reduction TG
HDL
LDL/HDL Ratio
The Lipid Triad
The LDL/HDL Ratio - Our Strength, Our Story!!
Clear positioning
for Lipobay
A new perception of efficacy
Differentiation to Atorvastatin
Fit with our product profile
LDL
HDL
Additional risk factor,
especially in diabetics
The Lipid Triad - Overview
TG
The Lipid Triad
The Ratio
The Lipid Triad
and Strategic Rationale
Part II
No scientific evidence
Evidence contradicting this statement
A marketing hypothesis to build their LDL story
Creating the perception of the statin with the
strongest efficacy
The lower.......
.......the better???
It’s logical
It’s measurable
It’s practicable
The Lipid Triad - The GP’s Perspective
HDL
LDL
Supporting Data
from Landmark Studies
Part III