文档介绍:Marketing strategy questionnaire
Prepared Da
by: te:
Purpose
Use this template to capture the key information that you need to develop a thorough
marketing strategy. Then use the information that you collect, along with other
development tools, to build your key marketing strategy.
This template is divided into the following question sections:
1. ..............................................................................................................Background 2
2. .........................................................................................................................Market 3
3. ......................................................................................................Target Audience 5
4. ..............................................................................................................Competition 7
5. ......................................................................................................................Offering 9
6. ...................................................................................................................Messages 11
7. ....................................................................................Sales and Buying Process 13
8. ........................................................................................................................Pricing 15
1. Background
A. What business are we in? (What needs does our business meet in the
marketplace?)
(2– 3 sentences)
B. What services and/or products do we provide?
(1 paragraph)
C. What are our business objectives over the next two years? Be as specific as
possible, and make sure to address the following goals:
Number of customers
Revenue
Profit
Market share