文档介绍：摘要包装设计是一门独立的学科,它直接为大众的生活服务,是沟通品牌商品生产商与消费者之间的情感纽带。在现今品牌竞争的年代,包装的重要意义已远远超出了其基本功能价值,它已成为宣传商品、促进销售、创建品牌的重要因素。因此,让相同的商品以差异化形态展现在顾客眼前就是提高商品在消费者面前就成为包装设计的主要目的。世界是色彩斑斓的,人们从色彩中体会自己的真实感受,设计与色彩一样能够给人们带来***,更好的结合色彩设计才能完美的体现,而在品牌的包装领域, 色彩的设计和分析又有其特殊性,更好的理解产品理解色彩与各方面的配合才能更好的进行设计。本文概述了茶的文化渊源,以及包装的价值。并且分析了商品包装在消费心理中的体现。通过专业的设计工具,实现了茶叶包装设计的整个流程展示。并对软件运用中的不足做了简单的阐述。关键词包装,消费,文化渊源,设计,流程 ABSTRACT Packaging design isaseparate discipline, itisdirectly the lives ofthe public service munication between producers and consumers, emotional bonds. Intoday's era petition, the importance ofpackaging has far exceeded the value ofits basic functions, ithas e toadvertise their products and promote sales, create brand animportant factor. Solet the differences ofthe same form ofgoods displayed infront ofcustomers istoraise the goods infront ofconsumers has e the main purpose ofpackaging design. The world iscolorful, people ofcolor realize their true feelings inthe design and color asthey all lead topassion, inorder tobetter design the bination ofcolor reflected inthe brand's packaging, color, design and analysis has its specificity, abetter understanding ofcolor and understanding ofthe product with all aspects ofthe design can bebetter. This article outlines the origins oftea culture, and the value of packaging. And analysis ofpackaging inthe consumer psychology of expression. Through the professional design tool toachieve the entire process oftea packaging design show. And the software used todoasimple lack ofelaboration. Keywords packaging, consumer, cultural origin, design, process 目录第一章绪论.................................................................................................................... 1 论文选题背景......................................................................................................... 1 茶的文化渊源...................................................................................................... 1 包装的价值.....................................................