文档介绍：（20_ 一届）
本科毕业设计
英语
礼貌原则在英语商务信函中的运用
Politeness Principles Functioning in English
Business Letters
内容摘要
随着世界经济合作与交流的不断增多，英语商务信函成了一种便宜而有效的沟通媒 介。人们不可能跟自己的贸易伙伴一一亲自会面协商，同时又需要将贸易伙伴做出的各 种承诺变成有据可查的文字记录。我们给贸易伙伴的每一封信都代表着自己所在公司的 形象，显示着公司的水平和实力。一封礼貌有加、措辞得体的商务信函可以帮助一个公 司建构起良好的商业形象，进而做成一笔笔好生意；反之，一封礼貌欠佳、用语不当的 信函则会给一个公司带来负面的评价，使之弄砸了生意不说，还有可能毁了公司苦心经 营的形象。可见，礼貌在商务信函中的作用不容忽视。本文通过大量实例的比较分析， 论述英语商务信函中礼貌原则的具体功能及运用，以及坚持在英语商务信函中运用礼貌 原则的必要性。
关键词：英语商务信函；礼貌；礼貌原则
Abstract
English business letters have become one of the cheap and effective media of communications with the increasing worldwide economic cooperation and exchanges. It is impossible that people meet all their trading partners face-to-face, and we often need to make all kinds of trade partners9 commitments into written records which can be checked. Each letter that we write to our trading partners represents a company's image and shows its strength. A courtesy and descent business letter can help to build a favorable business image for the company and do business better. However, a letter without courtesy can not only lead to the failure of the business, but also destroy the image which the company has built up for years. Therefore, the courtesy of business letters is very important. Through systematic analysis and comparison of English business correspondences, this paper states the functions of politeness principles in English business letters, and it also presents the principles of politeness in English business letters should be adhered to.
Key words： English business letters; principles; politeness
Contents
Abstract II
Introduction 1
Business letter 2
Definition and function of business letter 2
Characteristics of business letter 3
Politeness principles and its application in English letters 4
A brief introduction to Politeness Principle 4
How politeness principle functions in English business letters 5
The tact maxim 5
The generosity maxim 6
The approbation maxim 6
The modesty maxim 7
The agreement