文档介绍：IABC/Charlotte Communication: Overhead or Essential Service? John munication Consultant Watson Wyatt Worldwide April 7, 2004 Presenting the results of munication ROI Study™ Q: Pictured below are three lines and a circle representing a martini glass and an olive. What is the minimum number of lines you must move so that the olive is outside the glass? WATSON WYATT WORLDWIDE A: Zero. By viewing the glass from another angle, the olive is already outside the glass WATSON WYATT WORLDWIDE Inquiring Minds By a show of hands… munication can positively impact the bottom line? Think your CEO agrees? How about your CFO? Can tell me pany’s ROE? WATSON WYATT WORLDWIDE Facts and Figures Inadequate munication wastes 14% of every 40-hour work week (Office Team Survey 1999) Less than a third of employees think munication practices are effective (Watson Wyatt 2000 WorkUSA Study) Companies that share information about the business with employees show a four times greater return to shareholders (Watson Wyatt 2002 WorkUSA study) 57% municators rely on informal feedback (2003 IABC/Towers Perrin “Future Trends” Study) WATSON WYATT WORLDWIDE I Will Share: The importance of measuring what we do The latest Watson Wyatt research linking best practices munication with higher shareholder value Finney’s TOP TEN tips for value-munication WATSON WYATT WORLDWIDE Key Messages Information is the currency of business munication adds value to the bottom line! munication practices add more value than others Engaging employees in the business and changing behavior are key The term “municator” is not an oxymoron—it’s an expectation! What gets measured gets done! WATSON WYATT WORLDWIDE “The greatest problem munication is the illusion that it has been plished” e Bernard Shaw WATSON WYATT WORLDWIDE What do we usually measure? Did you receive the information? Do the materials attract interest and attention? Has the message been heard? Understood? Is the message believable? A