文档介绍：UC Irvine
. in Business
Title
Market Potential Analysis: A Methodology of Estimating the Market Potential for Computers
and Other Information Technologies
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Authors
Kraemer, Kenneth L.
Dedrick, Jason
Publication Date
1998-05-01
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University of California
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MARKET POTENTIAL ANALYSIS:
A METHODOLOGY FOR ESTIMATING THE MARKET POTENTIAL
FOR COMPUTERS AND OTHER INFORMATION TECHNOLOGIES
Kenneth L. Kraemer and Jason Dedrick
Center for Research on Information Technology and Organizations
University of California, Irvine
Irvine, CA 92697
May 1998
Working Paper: #ITR-149
This research was supported by grants from the . National Science Foundation
and IBM Global Services.
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ABSTRACT
This paper describes a methodology for estimating the market potential for
computers and other information technologies. Market potential analysis is not
marke