文档介绍:内容提要
伴随中国市场经济的进一步完善以及中国入世世界经济已趋于全球一体
化中国聚酯产业面临越来越激烈的国内外竞争为在日益加剧的市场竞争中立
于不败之地中国聚酯产业发展战略的制定和实施已经成为以后若干年内经济稳
定和可持续发展的重要问题
本文把中国聚酯产业作为研究的对象从国内外聚酯产业的发展竞争的现
状以及对所存在问题的调查入手运用现代产业理论的五
要素分析法和产品生命周期理论对整个聚酯产业链的供需状况中国聚酯产业
进行分析探讨中国聚酯产业发展战略最后提出国家应加强聚酯产业的宏观调
控统筹兼顾平衡发展创造良好的聚酯发展环境积极鼓励大型企业的上下
游垂直整合企业应加大聚酯产品开发力度加强企业内部管理提高企业的核
心竞争力
关键词聚酯行业竞争优势产业链
Abstract
With the development of China’s market economics and China’s having entered
into the World anization (WTO), the world economy has tended to be
integrated globally. The China’s polyester industry is facing more and more intensive
competition from both foreign and petitors. In order to petitive
advantages in this market, setting up and implementing the development strategy of
China polyester industry is a very important issue for the economy stabilization and
substantial development in China.
This thesis chooses the polyester industry of China as its research subject and
starts from the investigation of the existing problems in development petition
of the polyester industry both in domestic and abroad. It analyzes the current situation
of China’s polyester industry and the supply/demand situation of the whole polyester
industry by applying the Modern Industry Theory, ’s “Five Facts
method”, and Products Cycle Theory, etc, and tries to find an appropriate
development strategy for China’s polyester industry. Finally, it suggests that the
government should strengthen on the macro-control and coordination of the polyester
industry development and try to create a good development environment, and take
active measures to encourage the large-sized enterprises’ vertical integration; on the
other hand, the enterprises should strengthen on the internal management and research
& development to improve their petition ability.
Keywords Polyester industry; Competitive advantage; Industry chain.
III
致谢
工作十年后又重返学校对外经济贸易大学学习渡过了两年多的学习生