文档介绍：CONFIDENTIAL
Brown Goods and petitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
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SEC China010821BJ-Toshiba
OVERVIEW PETITOR ANALYSIS FRAMEWORK
1. Background information
Location
Registered capital
Management team
Equity structure
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Key product offerings
Market position
1
SEC China010821BJ-Toshiba
BACKGROUND INFORMATION
1. Background information
Location
Registered capital
Management team
Equity structure
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Key product offerings
Market position
2
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search
BACKGROUND INFORMATION – TOSHIBA
Established:
1875 by Hisashige Tanaka
President & CEO:
Tadashi Okamura
Total Assets:
US$51,578 million
Shareholders’ Equity: US$10,054 million
Number of employees: 190,000 worldwide
(As of September 30, 2000)
Domestic Plants,
Branches Offices
And Other Facilities:
Production facilities: 25
Branch offices: 35
Sales offices: 23
Overseas Plants,
Branches Offices
and Other Facilities