文档介绍：四川理工学院
《财务管理课程设计》报告
森马服饰上市公司的财务分析、投资计划及筹资、利润分配方案设计
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日 期： 二〇一四年六月
摘 要
森马，国内休闲服行业迅速崛起的领军品牌。森马集团有限公司以“创大众服饰名牌”为发展宗旨，积极推行特许经营发展模式，休闲装和童装品牌连锁网点遍布全国二十九个省、市、自治区、直辖市，形成了完整的市场网络格局，同时，公司专注于供应链环节价值较高的设计和品牌运营环节，销售终端以特许加盟为主、直营和加盟相结合的复合模式，生产环节全部外包。集团公司现有休闲装 “semir”及童装“balabala”等两个知名服装品牌。森马集团有限公司于1996年12月18日创立于浙江省温州市，是一家以虚拟经营模式为特色，以系列休闲服饰为主导产业的无区域集团。，总资产达10多亿元，是温州市大企业大集团之一，2011年Q3收入52亿，净利8亿，品牌价值110亿元（胡润品牌榜），位居国内服饰行业第二，排名仅次于美邦的115亿元。
关键词：特许经营，链环节，复合模式，虚拟经营
ABSTRACT
Semir, domestic leisure clothing leading industry the rapid rise of the brand. Semir Group Limited company to "create a popular clothing brand" for development purposes, and actively promote the development of the franchise model, casual wear and children's wear brand chain outlets throughout the country twenty-nine provinces, city, autonomous region, municipality directly under the central government, the formation of the market network layout, complete at the same time, the company focused on high value and supply chain design brand operations, composite model sales terminals to franchise, and joined direct combination of production, all aspects of outsourcing. The company existing casual wear "Semir" and "Balabala" two well-known clothing brand. Semir Group Co., Ltd. was founded in Zhejiang city of Wenzhou Province in December 18, 1996, is a virtual business model featuring non regional group, the series of casual clothing for the leading industries. The company registered capital of billion yuan, the total assets of about 10 billion yuan, is one of the big enterprises and groups in Wenzhou, Q3 2011 income of billion, net profit of 8 billion, brand value of 110 billion yuan (Hu Run brand list), in the domestic apparel industry ranked second, 115 billion yuan of the United states.
Key words:franchise, The