文档介绍：摘要 IIMHIIM Y2661 908 本文主要讨论了三个问题。首先是对微博本身的探讨。因为微博具有的发布、关注、转发和评论的四大功能,形成了微博传播的“即时性”、“碎片化”和“裂变性”的三大特征,并在传播理念上体现出:内容生产上的“公民报道和去专业化”,议程设置上的“自下而上和去中心化”,意识形态上的“草根意识与民粹倾向”三种形态。其次是对报纸新闻生产运用微博的主要形式的归纳和总结,个人以为,目前报纸在新闻生产中运用微博主要有三大形式:一为微博渗透报纸新闻生产的全流程,二是报纸通过开通微博的方式进行了数字化新闻的生产,三是报纸新闻生产有意或者无意在吸收微博的传播理念,促进报纸新闻生产理念的革新。最后探讨了微博环境下报纸新闻生产的完善策略。个人以为,报纸首先还得坚守真实的底线、坚持独立的品格,坚定内容深度化的最求;与此同时要进一步规范记者在新闻报道中对微博的使用,明确报纸微博在报纸转型发展中的定位, 促进报纸微博的科学发展。关键词:新闻生产;微博运用;报业转型;新闻专业主义;微博定位万方数据 Abstract T11iSarticlemainly discussed threepoints. Firstly,the author discussed fourmain functions of are mentary,which forms‘instantaneity’, ‘fragmentation’and‘fissionability’three character ofmicro— also make reflectfollowing threeforms munication idea:‘citizensreport and ’ in content production; ‘from bottom to top and ’inagenda setting.‘grassroots consciousness andPopulism intent’in ideology. Secondly,the author generalize and summarize themain forms ofutilize inpaper news authorthinkthattherearethreemainforms, one ismicro—blog go through the whole process ofpaper news production;second one isthenewspaper Canproduce digital news through openingmicro-blog;the last one is thepaper news can takeadvantage munication ideaofmicro—blog which carl promote theinnovation ofproduction ideaofpaper news. Lastly,this articlediscussed theperfectstrategy forpaper news production under micro-blog author thinkthatthenewspaper firstly hastoinsist on the bottom lineofreality,theindependent characterandpursuit ofdepth ofthe content。In meantime,newspaper need tofurtherregulatejoumalist utilizemicro-blog in news broadcasting,and cleartheposition ofmicro-blog intransition ofnewspaper SO asto promote thescientificdevelopment ofnewspaper micro-blog. Key Words:News Production;Utilization ofMicro-blog;Transition of Newspaper;News Professionalism;Position ofMicro—Blog. 万方数据目录摘要????????????????????