文档介绍：Global Strategic Development
Lecture Outline:
Examines the role of Strategic Development
Considers different approaches to Strategic Development
Assesses the range of Global Business Strategies
Global Strategic Development is About....
Assessing strategic direction (growth, consolidation, or divest ?)
Assessing strategic scope (which markets, regions and sectors?)
Formulating the basis petition (resources or generic led?)
The sustainability of anisation
Reflects global ambition
Different Perspectives of Global Development Exist....
Some focus on resources-led development (. petencies)
Some focus on generic strategies petitive positioning (. low cost)
Others focus on global coordination and integration (. global learning)
Requires a holistic approach!
Resources–Led Global Development....
Is underpinned by distinctive capabilities / petencies.....
Which provide access to a wide range of markets . Virgin, Vichy, Benton
And are difficult to emulate.
Sustainability is underpinned by continued renewal and leveraging petencies to e.....
A Capabilities Predator!
Generic Strategy-Based Global development.....
Is based on Industry Analysis, Value Chain and Generic Strategies.
It is the ability to analyse the industry forces.......
And to configure V-AAs effectively.....
In order to select the appropriate generic strategy.
Sustainability is thru enhancing "FIT"
Here is Porter's Generic Strategies Framework...
Source: Porter 1990 quoted in Rugman 1996
Generic Strategies in Worldwide Shipbuilding Industry
Korean firms that build vessels of good but not superior quality
Japanese firms that build high quality vessels at premium prices
Chinese shipbuilders that build simple, standard vessels
Scandinavian that build ice breakers, cruise ships, specialized
Cost
Differentiation
COMPETITIVE ADVANTAGE
Broad Target
Narrow Target
COMPETITIVE SCOPE
A Word About "Hybrid" Global Strategies......
Combines low price with differentiation
Equates to Porter