文档介绍：Theory study on Event tourism andResearch onQingdao Event tourism Development ABSTRACT The thesisisdivided prises summary oftSast research,research offestival&special event product,systematic research of event tourism theoretic,and existentproblems andstrategy research inQingdao. Inpreparatory part,the thesis indicatesorigin,significance and method of the research,besides,summarizes present condition and past research about domestic and overseas event mentate them. Inthe firstchapter,the thesis summarizes essence and historicaltransmutation of festival&special on past thesismakes the definiteness of festival&special summarizes classificationand influence inevery last,itanalyses therelationoffestival&special event and tourism or relaxationand characteristic offestival&special event. In thesecond chapter,the thesis focuses on systematic research about theoreticof event iS aSwellas ontribution factorsand characteristic of event tourism thesisemphatically researches economic impress and socialimpress of event prising itsmodality andreckon means. Then,consulting anization of event tourism,the thesis makes a structure of event tourism in last,itsystematic researches product market and marketing management,and reason,modality and method of market operation Reseat ch Oll Qhl_gdao is aimportant part of the thethirdchapter,it summarize tourism circumstance andtravelermarket well asthecondition. status and action offestival&special event and event tourism it analyzes strength。weakness,occasion and threat of event tourism inQingdao. Considering above method petition of event tourism and its conLlitton illc、cry travelermarket ofQingdao tosome problems existing institutionandmanagement. Result Oi the thesis isgeneral strategies forQin