文档介绍：波士顿咨询顾问公司服务模式的启示 南洋林德年终会议 2002年2月1日
北京南洋林德投资顾问有限公司
AGENDA
BCG’s Achievements
BCG’s Strategic Service Vision (SSV)
BCG’s Dilemma in China
Hint to Neolinde
北京南洋林德投资顾问有限公司
GROWN BY GREAT PEOPLE WITH GREAT MIND
1963
2 consulting staff
1 office in Boston
?$ company
2000
2,370 consulting staff
50 offices worldwide
Billion$ company
北京南洋林德投资顾问有限公司
HIGHLY INTEGRATED STRATEGIC SERVICE VISION (SSV)
Target Market Segment
“To help the world’s
anizations
make a decisive impact on their
direction and performance”
2. Service Concept
3. Operating Strategy
e first
Working with clients
Respect individuals
Working as a team
The strategic perspective
Expanding the Art of possible
4. Service Delivery System
Insight
Impact
Trust
北京南洋林德投资顾问有限公司
BELIVE IN VALUE CREATION BY INTELLECT AND CREDIBILITY
Insight
Impact
Trust
Insight
Clear understanding of the inner nature of some specific thing
Impact
Power of an event, idea, etc. to produce changes
Trust
Confidence in the honesty, integrity, reliability etc. of another person and thing
北京南洋林德投资顾问有限公司
NOT ONLY TALK THE TALK BUT ALSO WALK THE WALK
Most important
elements
Quality and cost
control
Investment
“Happy” employee
“Happy” client
WOM, relationship marketing and client development
Self selection process
Evaluation and feedback
Billability and utilization management
Tier one
Investment on client
Recruiting and training
To spark the breakthrough ideas for our clients, business enterprises and society at large
To inspire the very best people with unparalleled opportunities for professional and personal growth thereby forging a lifelong bond
北京南洋林德投资顾问有限公司
NITTY-GRITTY MUST SUPPORT THE GLAMOR
Staffing
Case team management
Knowledge management system
Strategic institution
Research
Production
Other support functions
Profitability management
北京南洋林德投资顾问有限公司
STILL A PARADOX IN CHINA
Client
Low purchasing power
Unsophisticated/”Fundamental” problems
BCG
High cost
Advantage in solvin