文档介绍：皇家礼炮婚庆传媒婚庆策划书
参赛人单位：07普本市场营销
参赛公司名：皇家礼炮婚庆传媒有限责任公司
参赛 团队：皇家礼炮婚庆团队
指导 老师：***
摘要
婚庆行业是一个陈腐而新生的行业，从诞生到生长经历了几千年的变革，而现代意义上的婚庆业进入中国还不到15年，国内婚庆行业与国际接轨只有短短5—年时间，但日趋成熟的消费情况以及消费者追求本性化办事的需要，赋予了婚庆行业新的生命力。目前，国内婚庆市场上涌现出众多婚庆品牌，形象变革可以吸引人们的眼光，但大多数店没有实质性的改变，提供的也只是普通的庆典办事，没有打仗过最新最潮流的度婚庆仪式策划。随着人们看法的改变，陈旧的婚礼套路和办事已逐渐被新式婚礼所取代。皇家礼炮在不绝吸收外洋先进婚礼文化的同时，结合我国国情出发，制定了公司的生长战略。公司界说为新式婚礼办事，需求初期在中部生长都市郑州。基于婚庆道具租赁市场的发达，公司初期共需资本6万元，用于拓展业务。预计投资采取期为一年。五年打造婚庆行业品牌。这是一个资本投入不多，但盈利性较好的生长项目。
要害词：婚庆 创业筹划 皇家礼炮
Abstract
The wedding industry is an old and new industries, from birth to development experience for thousands of years, and the change of modern significance on the wedding industry in China is less than 15 years, domestic and international wedding industry is only 5 - year time, but the consumption environment and mature consumer pursue personalized service, gives the wedding industry new vitality. At present, the domestic market shows numerous wedding wedding fell brand, image can attract people's eyes, but most of the shop without substantial change, provides the service is common, with no celebration of the latest fashion wedding ceremony. Degree With the change of people's wedding, old and new services has gradually replaced by marriage. The royal salute in constantly absorbing foreign advanced culture and wedding, combined with our national conditions, the company's development strategy. Definition of company new wedding services, demand in the central development of zhengzhou city early. The rental market based on wedding items were developed, the company first need to expand, 6 million yuan of capital. Is the investment capital can be recovered in one year. 5 make wedding industry brands. This is
a capital investment, but the nonprofit good development program.
Keywords: The wedding Business plan The royal salute
皇家礼炮婚庆企业策划书
目录
1、公司简介........................................................