市场营销策划方案.doc

文档介绍：市场营销策划方案

徐福记糖果
市场营销策划方案
策划人
完成日期： 2011-11-02

：陈伦伦

目 录
一、策划目的............................................................3
二、分析糖果当前的营销环境状况...........................................4
（一）糖果市场状况分析及市场前景预测.....................................4
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9徐福记的特点............................................................6
10徐福记糖果市场发展前景.................................................6
（二）影响徐福记糖果的不可控因素进行分析.................................6
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三、SWOT分析.............................................................7
（一）优势...............................................................7
（二）劣势...............................................................7
（三）机会.....