文档介绍：摘 要
在知识经济时代，、经济、社会、生活产生着潜在的影响，发挥着不可忽视的作用。通过对企业文化的基本内涵、企业文化的重要性，特别是企业文化的根基的阐述,让人们认知、认识,进而重视企业文化建设，让人们明确，只有继承和发扬中华民族的优秀传统文化，吸收和借鉴人类先进文化,才能建立起优秀的中国企业文化，才能建立起比较完善的社会主义市场经济体制,实现兴企、富民、强国的目标。首先从企业文化的定义、发展背景和发展趋势三个方面认识企业文化，接着从企业文化的功能和作用两个方面阐述了企业文化的优势用,然后具体分析安利公司企业文化的内容和现状，，中国企业能否不断长大成为世界级企业，成为长寿公司，与企业文化建设的成败有着密切关系。如果一个企业没有好的企业文化，它就会失去持续发展的动力，最终走进失败的深渊。
关键词:安利公司，企业文化，个性化管理.
Abstract
At knowledge-based economy ages， the function of corporate culture is very important。 Each hour of cultural each time engrave all at to politics, economy, society， live to produce latent influence， develop the function that can't neglect. Pass the importance to the basic content, corporate culture of corporate culture， especially elaborate of the groundwork of corporate culture， let people cognize， understanding， then value corporate culture construction, make people explicit， only inherit and develop the excellent and traditional culture of Chinese nation， absorb and draw lessons from mankind advanced culture， then can start to build up excellent Chinese corporate culture， then can start to build up a more perfect socialism market economy a system， carry out cheerful enterprise， rich the people, big country's target。 Understanding of corporate culture first three aspects of the definition of corporate culture, background and development trends， and then from the function and status of the two aspects of corporate culture on the significance and role of the corporate culture， and specific analysis of the content and status of the Amway Corporation, the corporate culture。 Finally, proposed the establishment of countermeasures and suggestions of good corporate culture. In short, whether the Chinese companies can grow into a world—class enterprise， the longevity of the company has a close relationship with the success or failure of the building of enterprise culture。 If an enterprise does not have a good corporate culture， it will lose driv