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清凉一夏饮品店营销策划书
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题目：河师大商业街“敬茶”饮品店的策划书
目录······························································2
一、前言···························································3
二、关键词·························································3三、宏观环境分析·····················································3
四、微观环境分析····················································4
五、产品分析
六、市场分析························································4
⑴目标市场分析······················································4
⑵市场需求分析······················································4
⑶竞争状况分析······················································5
七、STP分析························································5
⑴市场细分（segmentation）·············································5
⑵目标市场（targeting）················································5
⑶市场定位（positioning）··············································6
八、SWOT分析························································6
⑴优势（S）·························································6
⑵劣势（W）·················································
········6
⑶机会（O）·························································6
⑷威胁（T）·························································7
九、4Ps分析·······················································7
⑴产品（Product）···················································7
⑵价格(Price)····················································7
⑶分销（Place）·····················································8
⑷促销(Promotion)·················································8
十、成本预算分析···················································9
十一、风险及应对策略分析············································9
十二、总结························································9
一、前言
据科学测定，茶叶含有蛋白质、脂肪、10多种维生素，还有茶多酚、咖啡碱、和脂多糖等近300种成分，具有调节生理功能，发挥多方面的保健和药理作用。果汁能增强免疫力、减少生病、延缓衰老。实践证明，长期服用果汁，消化系统、膀胱和呼吸道患癌症的危险降低一半，同时还能有效防止动脉粥样硬化和冠状肌能不全的发展。
由于茶具有防止人体内固醇升高，有防治心肌梗