文档介绍:网络营销策划方案
篇一:网络营销策划书例文
某金银公司网络营销策划书
(仅供学****者做思路参考)
策划人:
年月 日
目 录
一、前言 ·····································································································································2
(一)本案策划目的 ··········································································································2
(二)整体计划概念 ··········································································································2
二、网络营销环境分析 ··············································································································2
(一)市场环境分析 ··········································································································2
(二)企业形象分析 ··········································································································2
(三)产品分析 ··················································································································3
(四)竞争分析 ··················································································································3
(五)消费者分析 ··············································································································4
三、SWOT 分析 ···························································································································4
四、网络营销方案 ·····················································································································5
(一)营销目标和战略重点 ·······························································································5
(二)产品和价格策略 ······································································································5
(三)渠道和促销策略 ······································································································5
1、门户网站的建立 ····································································································5
2、网站推广方案 ·······