重庆市烟草公司发展战略研究.pdf

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To b aeeo in d u stry，d iffe reni fro m th e o th er in d u strie s 丽 th th e n ature o f eo m P etitio n ，
im P le m e n ts th e n atio n al to b a e eo m o n o P o ly sy ste m ，th e d e v e lo P m en t strate g y re se are h
eo n d u eted un d er w h ieh n o t o n ly P ro m o tes th e su sta in ab le d ev e lo P m en t o f th e to b ae eo
in d u stry，b u t P rov id es referen ee s for the g ro wt h o f the in d u stries w ith th e n ature o f
n atio n al m o n o P o ly sim ilar to th e to b aeeo in d u stry . F 叭 h erm o re，eo m P ari n g w ith th e
to b aeeo in d u stry in th e foreign eou ntri es or oth er Pro v in ees an d eities，th e m an agem ent o f
th e d e v e lo P m en t strate gy o f C h o n g q in g To b ac e o 15 un d erd e v e lo P ed re lativ e ly . E sP e c ia lly ，
C h o n g q in g TO b a ce o m e ets th e gre at o P P o rtU n itie s an d e h a lle n g e s n o w .T h u s，th e n e e e ssity
for th e d ev e lo P m en t strat egy m an ag em en t P rom o ted b y C h o n g q in g TO b ac eo 15
im P e ra tiv e .
U tiliz in g th e to o ls o f S T E E P L E & S F s，ete .，this P ap e r m ak e s an o v e ra ll an a ly sis o n
th e m a c ro an d in d u stri a l en v iro nm e n t o f C h o n g q in g To b ac e o ，P o in ts o u t th at th e m a in
o P P o rtu n ity for C h o n g q in g To b aceo 15 the fas t g rowt h o f th e n atio n al eco n o m y esP eeially
the regioinaleconom y of C hongqing C ity，and the m ajor threats are the reservation of the
to b a e eo m o n o P o ly sy stem ，th e im P a et fro m th e to b ac e o e o n tro l an d th e su b stitute s as w e ll
a s th e e o m P etitio n s am o n g all k in d s o f o P P o n e n ts an d P o te n tial e o m P etito rs. M e an w h ile ，
it eonducts objeetive analysis on the internal eonditions of C hongqing To baeeo，m aking
u se