文档介绍：国际贸易电子商务论文本文由 865646697 贡献 doc 文档可能在 WAP 端浏览体验不佳。建议您优先选择 TXT ,或下载源文件到本机查看。现代信息技术的发展,特别是电子商务的发展,使生产方式、贸易方式及竞争方式都发生了重大变化。为适应这一变化, 党的十六届三中全会明确提出了加快发展电子商务的要求。电子商务在国际贸易领域的广泛应用,对国际贸易产生了深刻的影响。电子商务扩大国际市场地理范围、增强市场密集性,降低产品运输、信息传递成本和市场风险, 增加贸易机会, 促进了国际贸易的发展。电子商务促使大量中小型企业进入国际市场,国际市场卖方势力被削弱,买方势力得到了增强。电子商务的发展会改变市场结构。我国外贸企业要利用电子商务扩大市场, 降低产品相对价格。电子商务的发展为外贸企业重塑国际竞争优势创造了机遇。外贸企业可以利用电子商务重构成本优势、差异化优势和先行者优势。外贸企业可以同时利用规模经济与定制生产, 同时拥有成本优势与差异化优势。应用电子商务是我国外贸企业的必然选择。在外贸企业应用电子商务的过程中,政府要明确其角色,加强基础设施建设,完善电子商务相关法律的建设,重视电子商务国际标准建设,积极引导外贸企业应用电子商务。我国外贸企业要在政府的推动下,积极应用电子商务开展国际贸易。外贸企业要加快信息化建设步伐,开发、建立合适的电子商务系统, 提高电子商务应用能力。促进外贸企业应用电子商务还需要良好的市场微观环境。我国要加快银行、保险等金融机构和物流、运输、商检等的发展, 建立良好的社会信用体系。总之, 外贸企业应用电子商务需要政府的推进,需要企业的实践和和社会的共同努力。关键词:外贸企业电子商务市场范围竞争优势 Abstract The development of the modern information technology, especially the development of E-business, makes mode of production, way of trade petition changing greatly. The Third Plenary Session of the 16th Party mittee of the party had put forward the demand for accelerating the development of E-business clearly to that change. E-business is widely used in the field of international trade. Ebusiness had impacted on the international trade greatly. E-business can expand the geographical ranges of the international market, strengthen the intensive of the market, reduce the cost of products transporting, information transmission and the market risk. It can raise the trade chance. E-business had promoted the development of international trade. E-business impels a large number of small and medium enterprises to enter the international market. The force of seller's in international market was weakened. The buyer ’s force was strengthened. The development of E-business can change market structure. The foreign trade enterprise of our country should utilize E- business to expand the market, reduce the relative price of the products. The Development of E-business creates the opportunity for the foreign trade enterprise to reinvent the petition advantage. The foreign t