文档介绍：1 时尚都市公司 CIS 策划书( fashion ) 班级:工管 2班姓名:张娅萍学号: 200916011116 2 ( 一)企业简介昆明市时尚都市服装有限公司自二零零二年来成立到现在, 深受广大市民的追捧, 它满足了人们的某种需求, 公司现位于昆明市螺蛳湾国际商贸城对面, 公司名称为时尚都市( fashion a big city ), 公司占地约 200 亩, 在职员工约 500 人, 时尚都市公司以潮流的趋势为研发目标, 要形成设计、研发、制作、营销和售后服务的一体化运作模式。时尚都市公司秉承设计就是生产力的理念, 不断地发展创新, 同时紧跟潮流, 抓住顾客的心理, 打造出良好的企业形象。它所涉及的范围十分广泛, 包括社会规则、理论模型、产品设计和工程组织方案的制定等等。当然, 设计的目标体现了人类远近文化的机制, 是创造审美的重要手段, 根据设计的对象的要求进行构思,绘制出效果图,平面图,再根据图纸进行制作,达到完成设计的全过程,我们公司承载着这一设计理念, 跟紧时尚的潮流, 在为顾客设计出新颖、时尚、舒适、美观的服饰! 设计是物质生产和文化创造的首要环节。它总是以一定的文化形态为中介。运用大致相同的建筑材料进行建筑工程的设计, 不同的社会文化诞生不同的建筑形式; 运用相似的服装设计构思, 不同的社会规范也会产生不同的设计风格。而我们的目标之一是一直紧跟时尚的潮流设计出更多新颖的服饰。来引领时尚的潮流。(二)企业识标说明公司名称:时尚都市商 标: FABC (fashion a big city) 创标准字:初号,小四标准色:紫罗兰企业吉祥物:蓝精灵(代表前卫、时尚、勇敢、超越、自信、诚实、创新、聪明) 3 企业歌曲: Fashion Ohhh Ohhh La La La I am I'm too fabulous I'm so fierce that it's so nuts I live to be model thin Dress me I'm your mannequin J'adore Vivienne habillez-moi i Fendi and Prada Valentino Armani too Madame love them Jimmy Choo Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be Ohhhh Ohhhhh 4 La La La We love designer I need some new stilettos Can't walk down the street in those You are who you wear it's true A girl's just as hot as the shoes she choose Oh yeah J'adore Weitzman habillez-moi Louis Dolce Gabbana Alexander McQueen at all Madame love those Manolo Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be Ohhhh Ohhhhh La La La We Love Designer Ohhhh Ohhhhh 5 La La La We Love Designer Fashion put it all on me Don't you want to see these clothes on me Fashion put it all on me I am anyone you want me to be Fashion put it all on me Don't you want to see these clothes on