文档介绍：Updated June 2021
FORD’S APPROACH TO DEVELOPING SELF-DRIVING VEHICLES
A MATTER OF
OUR PURPOSE IS TO HELP BUILD A BETTER WORLD, WHERE EVERY PERSON IS FREE TO MOVE AND PURSUE THEIR DREAMS.
4
OUR PURPOSE
CONTINUES TO BE OUR
4
GUIDING PRINCIPLE
AT FORD, we are building a self-driving service for ride hailing and goods delivery. Our goal? To ultimately make people’s lives better by providing a safe, trusted and affordable mobility solution.
We know that the services enabled by self-driving technology will be nothing without establishing trust among the cities and people we serve. And, building trust while treating customers like family has been at the heart of what we do since 1903. Over the last century, Ford has designed vehicles with the customer at the center and manufactured safe, quality vehicles at high volumes to meet the needs of people all over the world. We’ve taken the same approach with building our self-driving business
— working closely with cities, neighborhoods and the people who live in them to establish trust in an entirely new way to move.
Since our safety report was first released in 2018, we have been bringing together all of the complex pieces needed to launch a self-driving service—the vehicle is just one part of the broader picture. We have also been developing a robust Automated Driving System (ADS) with our technology partner Argo AI; building an exceptional customer experience; the transportation-as-a-service (TaaS) software; and our fleet operations expertise—which will be key to a trusted, reliable service; as well as collaborating with government partners at a federal, state and local level to apply this technology to help solve the mobility challenges cities face.
In 2018, Ford announced Miami, Florida, would serve as our launch city for self-driving services. Since then, we have established operations to launch our services in two additional cities: Austin, Texas; and Washington,