文档介绍：Unit 12 Public relations
华南师范大学增城学院商务英语系
Headline
Public relations: ADVTG. The business of forming and preserving in the eyes of the public an attractive image of a person anization. [广]公共关系,公关使在公众心目中形成和保持对某个人或某个组织有吸引力形象的业务。Abbr. PR
. 1. Well-executed PR is a long term activity that molds good relationships between anization and its ,这种行为能在一个组织和公众之间形成良好的关系。 2. Sometimes PR activities may involve ,公共关系活动可能要涉及各种媒体的交流
Publicity : the business of attracting public attention and of encouraging general feelings of goodwill towards a product or service in order to sell it. 宣传/扬吸引公众注意和促进对一种产品或服务的普遍好感以利销售的业务。
. Publicity Manage宣传的经理; head of the Publicity Department宣传部主管; Publicity material宣传材料; Publicity bureau宣传处; Publicity measures宣传措施; the means of Publicity宣传方法
P1
L1 vacuum: n. space that pletely empty of all gas 真空2 a feeling of emptiness or loss失落/空虚[感] v. to clean with a vacuum cleaner用真空吸尘器清扫材 . vacuum cleaner真空吸尘器[carpet sweeper不用电的扫地毯器]; vacuum flask/bottle=thermos热水瓶,保温瓶
in a vacuum: isolated from other people, facts, events, etc. 与其他的人事等脱离,隔绝。. live, work, etc in a vacuum在与外界人士隔绝的环境中生活,工作
L2 consist of: 由…组成,包括/含==be made of用…制成,posed of 由…组成; consist in:==lie in 在于,存在于
L3 at large: , not confined 自由的,未束缚地 2 at full length, thoroughly and in great detail 详细/充分/透彻地 3 (used after an n用于名词之后) as a whole;