文档介绍：可口可乐年度回顾与展望
Prologue
As one of world‘s longest and most-famous brand, Coca-Cola is always make hers own as the representitive of happiness, creative, refreshment, which gives inspiration for all her consumers around the world;
As the largest SNS&BBS in China, Oak Pacific always keep the pace with Coca-Cola, and try our best to provide the most creative and effient marketing caps for Coke making the first twist.
To Make Our Mutual Users
Have A Positive Life+ Experience
可口可乐年度回顾与展望
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
CNY
( – )
CNY
( – )
Jiong Master
( – )
2010 Annual Roadmap
Fun Can
( – )
Summer
( – )
Twist
( – )
( – )
Wake up the fruit
( – )
Funny Moment
( – )
( - )
Live +
()
可口可乐年度回顾与展望
2010 Review: Marketing Caps We Twisted
Caps of Finding
Sprite: Summer Splashing;
Ice Dew: Twist Bottles for Eco Life；
Nestea: Twist Caps for Funny Games;
Sprite CNY: DIY Creative Wish;
Caps of Learning
Coke L+: Your Positive Life ；
YY Tea: Your Healthy Life;
Fanta: Your Funny Words；
Dairy: Your Funny Moments；
可口可乐年度回顾与展望
Findings
可口可乐年度回顾与展望
Sprite: Summer Splashing
Objectives：
Enhance Brand Preference;
Sales-driven in Summer;
Peroid：
Marketing Caps：
Interaction Minisite for splashing;
Users can splash friends with virtual sprite;
360 promotion with viral videos,social ads and special resources ***@Renren ;
可口可乐年度回顾与展望
Nestea: Wake Up Fruits
Objectives：
Enhance Brand New Product Awareness
Peroid：
Marketing Caps：
Interaction Minisite for Games
Play games to gain bonus for prize
Portals in Renren Restaurant App,users get extra bonus and items for the App, if only they get to the Campaign Minisite
可口可乐年度回顾与展望
Ice Dew: Have a Twist
Objectives：
Enhance Brand Awareness;
Brand Eco Charity Promotion;
Peroid：
Marketing Caps：
Interaction Minisite for bottle twisting
Users try its best to t