文档介绍：1０0 ＫＰI’s ｆoｒ Mobｉle Tｅｌecｏm Ｏｐeｒａtｏｒｓ
Telecommunｉcａtiｏn sｅrvｉｃｅ ｉnｄusｔrｙ aｒoｕnd ｔhｅ ｗorld is fａciｎg sｉgnｉficant chａｌlｅｎgｅs frｏｍ comｐeｔｉtiｏn， tecｈnoloｇｉcaｌ revampｓ ａt ｖｅｒy sｈｏrt ｆｒeｑuｅｎcｉｅs and nevｅr-eｎdｉng custｏmeｒ ｄemaｎｄs. Ｉｎ ｆuｌl-gｒown mａrkｅts, tｈe pｒefｅrrｅd ｐａth ｔｏ gｒowth is ｔhat of acｑｕisitｉon of ｃｏｍpetｉtors ｏr alliancｅ ｗith newer partｎeｒs. Oｎ ｔｈe ｏｔｈer hａnd， ｐｒｏmising maｒkｅｔｓ ｗiｔｈ exｐlosiｖe ｄeｍanｄ prｏｖide vast ｏpｐortuｎitｉes for thｅ pｌayｅｒs.
Tｏｄaｙ, ｔelｅcommunicａtion induｓtry is nｏ longeｒ techｎｏlogｙ ceｎtrｉc, but ｉt rｅvolvｅs more arｏｕｎｄ ｃustｏmｅr ｒｅlationｓhiｐ. Ｃｕstｏmeｒ sａｔisfａctioｎ anｄ mａｒｋｅtｉnｇ ｉntelｌigｅnce wｉtｈ ｉnｎovaｔivｅ ｐrｏｍｏｔｉoｎal scheｍes anｄ ａdｖancｅd teｃhnolｏｇy arｅ ｔｈｅ drｉvers oｆ ｂuｓｉneｓs. Also， cuttｈrｏat ｃomｐｅtiｔioｎ anｄ mammoth inveｓtments iｎ thｅ teｌｅcom induｓtry cｈｕrn awａy ｐｒofiｔ mａrgｉnｓ ａｎｄ mａｋe ｉntelliｇenｔ ｄeciｓioｎ maｋing crｉｔicａｌ. Anｄ hoｗ ｄo CXＯs make ｄeciｓｉｏｎs? Tｈrough ＫPI moｎｉtoring, contｒoｌ ａnd anａｌyｓｉs．
As in ｔｈｅ rｅst of thｅ inｄuｓｔｒies, ａ ｐerformancｅ iｎdicator or keｙ pｅｒformaｎcｅ ｉｎdicａtｏr (KＰI） ｉs ａ measure oｆ ｐｅrforｍancｅ． Ｓuch mｅasｕｒes ａre ｃommoｎly ｕsed to ｈelp an oｒｇaｎizaｔiｏn deｆinｅ ａｎd ｅvaｌｕaｔｅ hｏw succesｓｆul ｉｔ is， ｔypicａlｌy in ｔｅrmｓ of making progresｓ tｏwards itｓ loｎg-term oｒganizａtional goａls．
KPIs cａn be specifiｅｄ by answerｉnｇ ｔhe queｓｔion, “Wｈat is really iｍporｔａnt ｔo diｆfeｒｅnt ｓtaｋehｏldｅrs？”. ＫPＩs ｍａy ｂe ｍonitored uｓｉｎg Bｕsiｎｅｓs Ｉｎｔｅｌligeｎce ｔecｈ