文档介绍：重庆科技学院毕业设计(论文) 题目网络游戏营销策略分析姓名邓小晶学号院(系) 管理学院专业班级市场营销 2004 级指导教师职称教授评阅人职称重庆科技学院本科生毕业设计(论文) 网络游戏营销策略分析学生姓名: 指导老师: 教授专业: 市场营销院(系): 管理学院重庆科技学院本科生毕业论文中文摘要Ⅰ摘要自上个世纪末以来,中国网络游戏从无到有迅速发展,网络游戏质量由起初的低劣到现在的精美,游戏数量也由当时的寥寥无几发展到现在数百个网络游戏同时竞争的场面。中国网络游戏的市场将在接下来的几年内进入白热化竞争阶段, 众多代理商如何瓜分网络游戏这块巨大的蛋糕、如何分得更大块的蛋糕使得网络游戏营销策略发生了很大的改变。在目前中国网络游戏的营销技巧和网络建设都处于一种相对幼稚的状态下,如何发展好网络游戏产业、如何走出具有中国特色的网络游戏之路是很值得探讨的。本文就中国目前的网络游戏营销现状和国外进行了对比,并结合中国的国情和发展情况进行了分析。最后,提出了一些关于中国网络游戏营销策略的个人见解。关键词:网络游戏网游市场网游玩家网游营销重庆科技学院本科生毕业论文英文摘要Ⅱ ABSTRACT Since last century ,n etgame s in China develops fast despite it only started . The condition of game exist has changed to hundreds of peted at same time while the quality games also changes from inferior into exquisite. The petition games ing toa white-hot stage in the several years. The management tactics games changes greatly with the way that a large amount agents cave ups the great cake games market. The marketing tactics and construction games in china have being rather infantility. It’sa question that how to developing games industry with Chinese characteristics. This pared the sale conditions of nowadays games to foreign games, and then analyze it with the national conditions and developed status. At last, some personal view of sale tactics with games was offered. Keywords: Net games ; Market games ; Player games ; Marketing games 重庆科技学院本科生毕业论文目录Ⅲ目录中文摘要......................................................................................................................... II 英文摘要......................................................................................................................... II 引言................................................................................................................................. II 一网络游戏背景分析..................................................................................................... 2 (一)网络游戏的历史发展........................................................................................ 2 (二)网络游戏的市场特征.............