文档介绍：目 录
总体策划篇
第一章 大新旅游开发背景研读·························································································3
第二章 旅游现状析·········································································································7
第三章 策划要·················································································································9
第四章 功能分区与项目策划·····························································································13
修建性详细规划篇
第一章 规划思路与定位···································································································17
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第三章 专项规划设计·······································································································31
第四章 土地利用规划·······································································································46
第五章 规划指标与投资效益分析···················································································48
第六章 运营管理模式规划·······························································································54
引言
这是一个充满传奇的地方，从鉴真东渡到现代经济的飞跃发展，张家港人创造了一次又一次的奇迹，对于经济而言，它已然成为了全国的榜样，然而旅游业确还停留在起步阶段。此时，一场旅游的变革将在张家港大新镇展开，这不仅意味着大新镇在旅游发展方面的一次突破，它更是大新镇对旅游开发的一种挑战。
历史的责任告诉我们，大新镇的旅游发展，需要有高起点、高品位、大手笔的规划理念。本案将以“城市景观绿岛，文化休闲天堂”为规划理念，在进一步提升区域品牌、完善旅游功能、梳理旅游产品、扩大市场推广等方面作出专业合理的规划建议，以此助推双杏寺旅游区的腾飞之路。
我们期待大新旅游格局即将发生的翻天巨变，同时也隐约可见大新旅游经济圈的形成。为掌握此发展转变的时机，远见设计团队透过旅游宏观态势、实现思路突破的研究，着力对双杏寺旅游区作出专业合理的规划建设和策划思路，进一步确立了将双杏寺旅游区作为大新镇近期发展破局的关键区域。本规划旨在致力于双杏寺旅游区旅游开发的政策制定者、投资商以及设计人员提供参考与帮助。
1、境内交通便捷，大新交通区位优势明显
1、交通格局凸显大新区位优势
张家港位于长江下游南岸，江苏省东南部，北濒长江，与南通、如皋、靖江相望；南近太湖，与无锡、苏州相邻；东连常熟、太仓，距上海98公里，南京200公里；西接江阴、常州，是中国沿海和长江两大经济开发带交汇处的一个新兴港口工业城市，交通十分便捷。
大新镇北依长江，南接张家港市区，处于沿江工业带核心位置，东西两侧紧邻扬子江国际冶金工业园、扬子江国际化学工业园及张家港保税区。市区港城大道、港新公路直贯镇中，距市区12公里。大新镇内段山港、迎丰港、朝东圩港、大新港、新丰港纵贯南北，中有大新横套河连结五港，直通长江。杨新公路、“三八”公路经通江公路与沿江公路相接。大新镇往南10公里便可上沿江高速（宁太高速）和苏虞张一级公路，直达上海、南京、苏州等城市，到上海浦东机场、南京禄口机场只需两个小时车程。
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