文档介绍：电子商务小论文
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Cost Analysis and the Countermeasures of the Small and Medium-sized Enterprise B2C E-commerce
Abstract
Electronic commerce is the 21st century new economic growth point, indicates the future direction of the economy, and because it has the potential growth and increasingly being enterprise highly valued. It compared with the traditional commerce has many advantages, to bring enterprise of big business, many enterprises began dabbling in e-commerce. But in the enterprise of practical operation, people often see only e-commerce advantage, but relatively easy to ignore the cost of e-commerce, forget the e-commerce make trade form from entity market turns to virtual market transaction cost changes. And enterprise cost effective control, which can cause a lot of firms are involved in electronic commerce and closing strove crisis after the consequences. This paper analyzes the development of small and medium-sized enterprises on e-commerce structure, composition and cost of the main problems such as intangible costs, in-depth analysis of the existence of these costs meaning and value; On the other hand is mainly aimed at the former analysis on the current situation and existing problems, and puts forward some corresponding solutions to improve the small and medium-sized enterprises of the good development of electronic commerce provides a reference solution.
Keywords: Electronic Commerce; B2C; Cost; Intangible Costs
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目 录
1 绪 论 4
研究背景 4
研究的目的和意义 4
 研究目的 4
 研究意义 4
国内外研究现状 2
国外B2C电子商务成本研究现状 2
  国内B2C电子商务成本研究现状 2
2  B2C电子商务成本的相关理论 3
B2C电子商务概述 3
B2C电子商务的特点 3
  B2C电子商务的优势 4
B2C电子商务成本构成 4
B2C电子商务成本特征 5
3 B2C电子商务成本分析 6
企业为实施电子商务的必要成本 6
企业实施电子商务可避免发生的成本 6
系统路径依赖的负面成本 7
操作技术不配套而发生的成本 7
弥补信息流动性陷阱的成本 7
B2C电子商务的无形成本 7
企业实施电子商务成本结构的变化 8
企业总体成本加大 8
硬件成本减少而软件