文档介绍：皇家礼炮婚庆传媒婚庆策划书
参赛作品
参赛人单位：07普本市场营销
参赛公司名：皇家礼炮婚庆传媒有限责任公司 参赛 团队：皇家礼炮婚庆团队
指导老师：***
摘要
婚庆行业是一个古老而新生的行业，从诞生到发展经历了 几千年的变化，而现代意义上的婚庆业进入中国还不到15 年，国内婚庆行业与国际接轨只有短短5—年时间，但日趋 成熟的消费环境以及消费者追求个性化服务的需要，赋予了 婚庆行业新的生命力。目前，国内婚庆市场上涌现出众多婚 庆品牌，形象变化可以吸引人们的眼光，但大多数店没有实 质性的改变，提供的也只是普通的庆典服务，没有接触过最 新最潮流的度婚庆典礼策划。随着人们观念的改变，陈旧的 婚礼套路和服务已逐渐被新式婚礼所代替。皇家礼炮在不断 吸收国外先进婚礼文化的同时，结合我国国情出发，制定了 公司的发展战略。公司定义为新式婚礼服务，需求初期在中 部发展城市郑州。基于婚庆道具租赁市场的发达，公司初期 共需资本6万元，用于拓展业务。预计投资回收期为一年。 五年打造婚庆行业品牌。这是一个资本投入不多，但盈利性 较好的发展项目。
关键词：婚庆 创业计划 皇家礼炮
Abstract
The wedd i ng i ndustry i s an oId and new i ndustries, from b i rth to deveIopment exper i ence for thousands of years, and the change of modern s i gn i f i cance on the wedd i ng i ndustry in China i s I ess than 15 years, domestic and international weddi ng i ndustry is only 5
- year time, but the consumption env i ronment and mature consumer pursue persona I i zed serv i ce, g i ves the wedd i ng i ndustry new vitality. At present, the domestic market shows numerous wedd i ng wedd i ng fe I I brand, image can attract peopIe's eyes, but most of the shop without substantial change, provides the service i s common, with no ceIebration of the latest fash i on wedd i ng ceremony. Degree With the change of people's wedding, oId and new services has graduaI Iy rep Iaced by marr iage. The royal saIute i n constantly absorb i ng fore i gn advanced culture and wedd i ng, combi ned with our nat i ona I cond it ions, the company's deveI opment strategy. Def i n i tion of company new wedd i ng serv i ces, demand in the central deveI opment of zhengzhou city ear Iy. The rental market based on wedd i ng i tems were deve I oped, the company f i rst need to expand, 6 million yuan of cap i tai. I s the i nvestment capitai can be recovered i n one year. 5 make wedd i ng i ndustry brands. Th i s i s a cap ital i nvestment, but the nonprofit good deveI opment program.
Keywords : The wedd i ng Bus i ness p I an The roya I
saIute
皇家礼炮婚庆企业策划书
目录
1、 公司简介 6
2、 项目背景 6
3、 市场分析