ELEVEN 特许经营便利店物流体系研究.ppt

文档介绍：ELEVEN 特许经营便利店物流体系研究
希望通过学生对
7-Eleven便利店物流体系的深入研究，能为中国的便利店业以及特许经营企业的物流体系发展，带来可以借鉴的经验。
The paper is expected to give referential experiences to China's convenience store business and franchise enterprise by examining the logistics structure of 7-ELEVEN.
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2. 7-Eleven的目标顾客与商品构成
-ELEVEN’s Customers and Structure of Merchandise
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从全球范围来看，
7-Eleven便利店的基本立足点是以年轻顾客及收入较高的顾客群体为主要服务对象，提供各种社区服务功能。
On the worldwide scale, 7-ELEVEN defined primary service objects as young people and high income groups provided them with diverse community services.
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7-Eleven的顾客定位将会影响它的商品构成，从而进一步影响到它的物流体系构建 。
Customer classification of 7-ELEVEN has influences on choosing category of product and affects logistics system structure.
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图1：7-Eleven 店面销售商品结构Fig1: 7-ELEVEN Structure of merchandise
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3. The logistics Strategy System of 7-Eleven
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