文档介绍：II 摘要银川会展旅游是近年来银川旅游业在发展过程中兴起的一种专项旅游活动, 是银川市会展业与旅游业相结合发展的重要产业与组成部分。随着会展业在银川的迅速发展,其逐渐成为宁夏新的经济增长点,对银川市的经济发展起着巨大的推动作用。长期以来,银川会展业只是单一的发展,虽然其行业关联性强,但带动作用不明显。银川旅游业作为与会展业同为第三产业中的服务行业,但尚未参与到会展活动中,只是被动接待,两者严重脱节。近年来会展业和休闲文化旅游已成为旅游的热点, 银川旅游业必须开发新的旅游形式来适应旅游者不断增长的需求。因此,银川市会展旅游如何发展是值得深入研究和探讨的问题。本文运用文献检索、实地调研、访谈法等多种方法, 对银川会展旅游的开发进行了研究, 其主要内容包括以下几点:首先,阐述了银川市会展旅游的发展历程,分析了银川市会展旅游业的发展现状。其次,对银川市会展旅游发展的各种条件进行深入的分析,并提出其发展战略定位。再次,提出银川市会展旅游发展的总体构想,包括银川会展旅游项目的设计、发展模式的选择及针对性发展措施。总之,研究的最终目的是促进银川市会展旅游业的可持续发展。关键词:会展旅游;发展;银川 III Abstract Yinchuan MICE tourism is the rise of a specia l tourism in the development process in recent years, the convention and exhibition industry and tourism industry bining the development, and is e the important part in Yinchuan tourism industry. As the exhibition industry's rapid development in Yinchuan, it’s has e a new economic growth point in Yinchuan,and plays a huge role in promotingfor economic development in a long time, Yinchuan exhibition industry is only a single development , although the industry association is strong, but the drive is not and exhibition in dustry with tourism as the third industry in the services sector, but not participate in the convention activities, only a passive reception, a serious discrepancy between the recent years, cultural tourism and leisure exhibition industry has e the tourist hot spot, Yinchuan tourism industry must develop new forms of tourism to meet the growing demand of , how to develop Yinchuan MICE tourism is worthy of further study and discussion of the issues. This article use literature retrieval interviews, field research, law and other methods, the Yinchuan exhibition tourism development in the study include the following points: Firstly, the development process of the Yinchuan MICE tour ism and the development of tourism in Yinchuan City Convention , the development of MICE tourism in Yinchuan City-depth analysi