文档介绍：硕士学位论文从受众和媒体双视阈下解构新媒体崇拜 Deconstruction of new media worshipfrom audienceand media 作者姓名: 宋英指导教师: 赵中颉教授西南政法大学 SouthwestUniversityof Political Science and Law 1 内容摘要互联网、电脑、智能手机等新媒体技术和终端的成熟应用将人类带入新媒体时代。与传统媒体相比新媒体存在众多优势:信息量大、互动性强、信息传播迅速、终端使用方便等等。新媒体的种种优势能更好的满足受众和媒体的需求。这样,新媒体得到广大社会的关注和赞许。但是新媒体也存在弊端,本文在肯定新媒体优势的前提下对新媒体进行批判研究,更加客观的看待新媒体。文章分为五个部分,第一部分分析新媒体崇拜的起源,提出新媒体崇拜的存在性。从阐述媒介崇拜的心理发展过程开始,然后从媒介环境选择角度论证“媒介崇拜”到“新媒体崇拜”的进化过程,提出新媒体崇拜这的概念。第二部分解构新媒体崇拜,对受众和媒体的新媒体现象进行分析,用事实进一步证明新媒体崇拜的存在性。第三部分从技术崇拜、权力崇拜、偶像崇拜三方面对新媒体崇拜进行深度剖析。证明新媒体崇拜在受众和媒体中确实存在。第四部分针对新媒体崇拜的现象进行弊端分析。第五部分提出新媒体崇拜的应对策略。文章采用“分析——证明——解读——应对”的步骤,对新媒体崇拜进行“解构——重构——解构——重构”的循环分析解读。分析新媒体崇拜的弊端,提出应对方法。本文的目的是对“新媒体乌托邦”的警示,新媒体存在很多的优点,但是新媒体技术的应用发展并不能保证人们进入一个高度自由、民主的社会。新媒体是强大的,但是它不是万能的,不能盲目的崇拜新媒体。关键词:崇拜心理;新媒体;媒介崇拜;新媒体崇拜; 1 Abstract , computers, smart phones and other new media technology have bringhuman beings into the era of new media. Compared with traditional media,there are a variety of advantagesof the new media:informative,interactive, rapid dissemination of information, the terminal is easy to use, and so on. With the advantages, new media isbetter to meet the needs of the audience and the media. In this way, the new media get lots ofattention and praise from the society. But there are also disadvantages of the new this article, we are provide critical studiesof the new media, a more objective view of the new media. The article is divided into five parts, the first partanalysis the origin of the new media worship, proposed the existence of new media worship. The media worship psychological development process, and then select an angle argument from the media environment the media worship to new media worship the evolutionary process, put forward the concept of new media worship. The second part deconstructthe worship of new media, new media phenomenon of the audience and media, further proof of the existence of new media worship with