文档介绍：上海主题游乐园欢乐谷的营销策略分析

摘要近几年来，主题游乐园受到许多开发商及游客的青睐，上海近几年来游乐园的发展速度很快，上海游乐园的建设，作为上海都市人文经营的必要补充，满足了上海市民及旅游者的休闲度假的需要。但是上海的游乐园还存在一些问题，而如何解决问题已成为业内人士不断研究的热点。本人也对此也进行了研究，本论文以欢乐谷为例，通过市场调研，整理，在SWOT分析研究的基础上，论述了游乐园发展的一般规律，并借助于欢乐谷这一范例阐述游乐园发展中存在的问题，并提出了相应的解决对策。7450
关键词：上海，主题游乐园，开发，策略
Abstract
In recent years，Theme parks are important to many developers and tourists. The development speed of Theme park is too fast in Shanghai. The built of theme park in Shanghai as a necessary complement to the urban humanistic. It satisfied with the holiday need of Shanghai citizen and tourists. Theme park has become an attentively hot problem in tourism, even in all circles of the society. How to rise to the challenge and solve the problem has become the hotspot studied by professional experts. I were also conducted research it，A study on happy valley, by the market research, and think of Strength, Weakness, Opportunity, Threats. The discussion tells about a general rule and some questions in development. Finally, find out Suggestions.
Keywords: Shanghai, Theme park, Development, Suggestions
目录
摘要2
Abstract3
绪论5
一主题游乐园的概述5

2主题游乐园的特征6
(1)主题的独特性6
(2)特色的大众化7
(3)门票贵，消费高7
(4)游乐产品高科技，细致7
本文先对主题游乐园的起源及上海主题游乐园的现状进行了讲述，之后市场调研，加上SWOT分析法，分析了上海主题游乐园的优势，劣势，机会，威胁，并从中找到存在的问题，分析并提出政策。
正文一主题游乐园的概述
主题游乐园是为了满足旅游者多样化休闲娱乐需求和选择而建造的一