文档介绍：皇家礼炮婚庆企业策划书商贸学院管理系 07普本市场营销 1 3/1/2017 皇家礼炮婚庆传媒婚庆策划书参赛作品参赛人单位: 07 普本市场营销参赛公司名:皇家礼炮婚庆传媒有限责任公司参赛团队:皇家礼炮婚庆团队指导老师: *** 皇家礼炮婚庆企业策划书商贸学院管理系 07普本市场营销 2 3/1/2017 摘要婚庆行业是一个古老而新生的行业,从诞生到发展经历了几千年的变化,而现代意义上的婚庆业进入中国还不到 15 年,国内婚庆行业与国际接轨只有短短 5—年时间,但日趋成熟的消费环境以及消费者追求个性化服务的需要, 赋予了婚庆行业新的生命力。目前, 国内婚庆市场上涌现出众多婚庆品牌, 形象变化可以吸引人们的眼光, 但大多数店没有实质性的改变, 提供的也只是普通的庆典服务, 没有接触过最新最潮流的度婚庆典礼策划。随着人们观念的改变, 陈旧的婚礼套路和服务已逐渐被新式婚礼所代替。皇家礼炮在不断吸收国外先进婚礼文化的同时, 结合我国国情出发, 制定了公司的发展战略。公司定义为新式婚礼服务, 需求初期在中部发展城市郑州。基于婚庆道具租赁市场的发达, 公司初期共需资本 6 万元,用于拓展业务。预计投资回收期为一年。五年打造婚庆行业品牌。这是一个资本投入不多, 但盈利性较好的发展项目。关键词: 婚庆创业计划皇家礼炮皇家礼炮婚庆企业策划书商贸学院管理系 07普本市场营销 3 3/1/2017 Abstract The wedding industry is an old and new industries, from birth to development experience for thousands of years, and the change of modern significance on the wedding industry in China is less than 15 years, domestic and international wedding industry is only 5- year time, but the consumption environment and mature consumer pursue personalized service, gives the wedding industry new vitality. At present, the domestic market shows numerous wedding wedding fell brand, image can attract people's eyes, but most of the shop without substantial change, provides the service mon, with no celebration of the latest fashion wedding ceremony. Degree With the change of people's wedding, old and new services has gradually replaced by marriage. The royal salute in constantly absorbing foreign advanced culture and wedding, combined with our national conditions, pany's development strategy. Definition pany new wedding services, demand in the central development of zhengzhou city early. The rental market based on 皇家礼炮婚庆企业策划书商贸学院管理系 07普本市场营销 4 3/1/2017 wedding items were developed, pany first need to expand, 6 million yuan of capital. Is the investment capital can be recovered in one year. 5 make wedding industry brands. This isa capital investment, but the nonprofit good development program. Keywords: The wedding Business plan The royal salute 皇家礼炮婚庆企业策划书商贸学院管理系 07普本市场营销 5 3/1/2017 皇家礼炮婚庆企业