文档介绍：中国农产品市场销售渠道管理【摘要】中国是农业大国, 农产品是关系国计民生的重要物资和日常生活用品, 但是改革开放以来, 我国农产品面临着新的机遇和挑战,而相对落后的农产品市场销售渠道建设一直是制约我国农产品市场快速发展的瓶颈。现在农产品销售渠道的诸多问题,不断呼唤着农产品销售渠道改革,从而建立适合我国国情的社会主义市场经济条件下的农产品销售体制。“农改超”、“布吉模式”的兴起,对推进我国农产品销售体系市场化及其市场体系建设, 不仅具有典型的示范意义还有重要的启迪意义。【关键词】销售渠道布吉模式农产品超市 China's sales channel management in agricultural products 【 Abstract 】 China isa large agricultural country .A gricultural products are the key materials and daily necessities of the people's livelihood .However, since the reform and opening up, the products fac ed new opportunities and challenges, and the relatively backward construction of agricultural marketing channel has been an obstacle to restricting the rapid development of China's agricultural mar ket . Nowadays, m any problems of agricultural marketing channels constantly call for reform in order to establish an agricultural marketing system suitable for China's socialist market economy under the our national conditions . Agricultural Improvement and ultra Phuket model not only make typical significance of the demonstration,also make an important inspiration to advance the marketing system of agricultural products in China market and its market system construction. 【 Key Words 】 Sales channels Phuket mode Food Supermarket 一、引言(一)研究背景和选题意义自中国农村改革的第一天起,农产品销售渠道体系就一直是农村改革的核心内容, 但是长期以来, 农产品加工能力薄弱,农民增产不增收等问题,这些都与农产品的销售体系有着密切的关系,而且农产品生产经营者不重视农产品销售问题,加上信息体系不完善,及供应结构不合理,造成农产品销