文档介绍：摘要
摘要
20世纪90年代以来，信息和网络技术不断发展并在世界范围内迅速得到普及，
电子商务则是基于互联网发展起来的一种现代商业模式，并且正日益受到广大企
业的关注。但是，电子商务企业作为新兴的企业群体，有着不同于传统企业的特
点，传统的企业绩效评价方法直接应用到电子商务企业绩效评估中，存在诸多不
适用性。
正是基于上述背景，本文首先回顾了国内外学者对商业模式及商业模式创新
的文献研究，随后介绍了电子商务企业的定义和特点。然后以平衡计分卡为基础，
依据相应的指标选取原则，构建了电子商务企业的绩效评价指标体系，进而使用
了灰色关联评价方法对所选取的指标进行了综合评价。最后，以J企业为例进行了
案例分析并评估了其经营绩效。
本文的创新之处在于从商业模式的视角分析电子商务企业的绩效，以平衡计
分卡为基础构建了电子商务企业绩效评价体系，并使用了新的评价工具，即灰色
关联评价法，丰富了电子商务企业商业模式绩效评估的分析工具。
关键词：商业模式 电子商务企业 绩效评价 平衡计分卡 灰色关联评价法
Abstract
Abstract
From the end of 20th , information and internet technology has developed in the
whole world. As a modern business model based on internet, e-commerce is concerned
by the vast number of enterprises. But as a new rising enterprise group, the e-commerce
enterprise has many characteristics differing from the traditional enterprise. So that
applying the traditional achievement evaluation methods directly for the e-commerce
enterprise is inappropriate.
Based on this background, the documents on business model and business model
innovation are reviewed from domestic and abroad. Then the definition and
characteristics of e-commerce enterprise are illustrated. Based on the Balance Score
Card and index principle, an index system of achievement evaluation is established.
Meanwhile, the chosen indexes are evaluated via Gray Conjunction Evaluation Model.
Finally, we take J company as a sample for demonstration and analyze its achievements.
The innovation of this thesis is to evaluate the achievements of e-commerce
enterprise from the perspective of business model. At the same time, the paper uses the
Balance Score Card and Gray Conjunction Evaluation Model to evaluate. These
methods enrich analysis instruments for achievements valuation of e-commerce
enterprise.
Keywords: Business Mod