文档介绍：Green Consumption Attitudes of the Tourists
Lodging in the Resort Hotel
Chia-Chia Lin Dong-Her Shih
Department of Information Management Department of Information Management
National Yunlin University of Science and Technology National Yunlin University of Science and Technology
Yunlin, Taiwan Yunlin, Taiwan
lin@ ******@
Abstract—The purpose of this study was to investigate the hotel modation is immense.
resort hotel tourists’ attitude toward green consumption.
Alishan is an area surrounded by natural scenery, which
Questionnaires were used in this survey research and were
distributed to subjects derived from non-probability convenience attracts a large number of tourists every day. They have a high
sampling. 240 tourists in resort hotels of Alishan area were demand for modation. In this study, the primary
surveyed, 182 questionnaires were given back with return rate of purpose was to discuss tourists’ green consumption attitude. In
76%. Descriptive statistics, independent t-test and One-way addition, the researchers intended to test if there is any
ANOVA are furthered used to analyze collected data. significant difference found in the different personal variables
like gender, age, marital status, and educational background.
The results showed that no significant difference exists
The research findings could e