龙湖企业管理之项目运营及计划精细化管理.pdf

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௉ࡷѢЎॡࣂУ
஍ࣹ૜ਗՂਗ਼ӥॳ঑Ԗॡࣂ
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؟ОੌӃ
㄀ϔ໽䞡⚍㄀Ѡ໽䞡⚍
Ԅͺü௉ࡷ஍ࣹ૜ਗࣩঐ঒੦ਗ਼ۉѽ਺ଞ௉ࡷࣩױü
Զसü௉ࡷࣩ૜ਗѼॸىü௉ࡷ֩уࣩӸЌю࣏ͨՆ
ü௉ࡷਗ਼ӥॡࣂࣩࢤ䎯ՂࡗसتڀЉفӫޫࣩ֞ىü௉ࡷ֩уՆ
߈ॡࣂѼॸۉॡࣂٖसü௉ࡷ஍ࣹ୘ࠝٵЗޫࣩЅىü௉ࡷՆ
ݝۉոԞঃü௉ࡷऍ੫ॡࣂࣩىü௉ࡷਗ਼ӥॡࣂࣩՆ
ࣩъۖॡࣂޫژѽ㱄ࣂոѨԖࡗसͺüҵ֡Ԗ۞ױü௉ࡷ
ճٖͺü௉ࡷѢЎݧԖڵ৒ݒ׀ѽױü௉ࡷ
ࣛՂࣹߗॡࣂü௉ࡷॡࣂࣩծठی୎ࣩޫژü௉ࡷҵ֡۞
üॡࣂࠆֹࣩܶ䎲
•1•
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房商网《2011房地产营销策划大全》全国最低价!联系QQ:1053527879
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ࢤ䎯؟੿सӃ
९঒ࣲՊஶݕԟूڔஉ࠼ͫҶްيէৈՠ௺࢖Շحଋ३
ङ੮઻ޑஒ֨଍ੈՃઋӦݒقЉююۅҶவ
گઁڶ९௺࢖ӄୂ঒ࣲङ߾ݍࠄ҆ࢋҵӻߤҼ୰ࠄ҆澝
ЊٗӀگ৓ઁۃৈ঩৏ؘऀङۈ঩৏ٗӀंؘ҆ݕࢶ
•2•
ࣩࣩȐߗޯȑўҚړࠆى௉ࡷ֩уՆ
ҵ֡橉գ֋ߗਸ਼Ў▁঎ୗਗ
▁ॕڅڿࢁژҵ֡۞
ռम澝ռઔ澝ଟ࢞ࢢॡى܃Ў㓆י
ާԆ澝ռ࢞澝
▁Зளॏуռ੐ࠆ澝ݝ࣮澝ঈऺॕ
澝ࢋԂڅૻ
ࢋԂ৐إȘ⛡҃͜׭நژૻ۞ڼ੐ࠆ
௉ࡷ͵ஂЊЎҴਸ਼
Զसٵ10
ٴиҵ֡ЗЇࠫדўେޫۑlক࡛㺚Ն૖֩ԙͧ
ளޯۉ޳ͧוޱक़۪ͧڎً֩ͧ⤠l১࢐޻ѝ㔻
lъԂઞࡼएভ澝帚Ч
у٠֪এҽ֪֩ۑ͵l٠֪ोеࢍ䎾
•3•
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房商网《2011房地产营销策划大全》全国最低价!联系QQ:1053527879
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㒛⽟ゐ㵦䊬䇋⹽㏎㚠⭥
働ۉࣩڰ௉ࡷՇ
(S&PͨՃ䲍ଗ(Moodyͧض֢எߓ׺છ঴ߑߣ߶ӕޯੂͫޙ߃ٶ2011
߈֮О६يোеBB+છ঴ͫ䲍ଗোеBa2છ঴ͫض௙ࠩછ঴澞ҿИͫ߶ӕޯ
ѣИࢁ֪ф澞סף௺Ќ֨ӄ۰ਁИюࠩйͫٵࡊױИ֢ࡇੈ۰ѣ߂ޞО࣫ͫؔ
ङ଍ੈৈߧर͹ٶђ2010
ऩ߶%چٶ୦։ௌ׍୸81%ͫ૝ଋ248ьҫङٶҶٶș
١֫୦։୐ௌӹІ䟤֪ڢș௺࢖߄୦։ङ10З֪ԚҸ՛ИͫЗѹӧ
•4•
ݝͺۉ஍ࣹ૜ਗॡࣂࣩӞՆ䎯ऀ௉ࡷ૜ਗࣩ
ாऩ଍ҁךl
଍ҁޞЗாऩգךl௺࢖ऩӹ13ЗԚֿ澝60 י
ӱс۰ͨٗڐद澝ڐӱ֪ܳͧڽچՇବڐl
چՇବڐl௺࢖ङڼ
/௤ܴ৒ݷ֑چࢠ۞ۯؚױlфսսૅ
ऽજ঒ࣲچࢠ۞ۯl௺࢖▲ࠩс۰ؚࣤװ
lۨߎՠࣲ࣪ґਭਈ
ݏࣾ l௺࢖ாऩӯ䃔ࣤऩ߶ۨߎ঒
નעםऻ l܎૏Ӑঌ࡚߄୍
•5•
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房商网《2011房地产营销策划大全》全国最低价!联系QQ:1053527879
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Ԅࣩһିকயۉ௉ࡷ
ק؋ࠔӞ
”Ј澞מзՈޗऀҾͫљרl澦৯׿xмԝЄॾ澧͹Ȕљ࠳࡞֢ͫљ
”ਆ澞רl澦ㄋ׿Ҿࡣ.Ԏক澧͹ȔӚ۫ৱͫљ࠳ՠͫљ
•6•
ࣩЅЖОੌ୘ࠝى௉ࡷॡࣂՆ
͵ژॕЅ୘ࠝҵ֡۞
஍ࣹ૜Ҁי־୳֜Ԗॡܰ澝શ֩
ژளૻ۞
஍ࣹ૜ҀיЊЎԖॡࣂͧશԙ͵ژ۞֩ޯॕз୘ࠝ
澝ன㶝߆ڇਹ澝㭣னםӃԄҒ䎲௉ࡷੋ呓澝ԗּ
ਸ਼Ҵୈͧ஍ࣹॡࣂט͵؁ॕ▁୘࣏ࠝ࠭