文档介绍：视觉传达设计的延伸
 
 
刘淼 郭宇承
摘要：随着数字化信息时代的到来，视觉传达设计在传播渠道和内容上不断扩延与更新。计算机绘图软件的产生与发展，改变了人们对传统视觉传达设计的认识。伴随着各种数字媒体的传播，视觉传达设计渐渐延伸——新视觉设计。内容上，新视觉设计基于视觉传达设计理论，扩延出新的设计表现方法与形式；传播上，新视觉设计主要依赖于新兴媒体为传播途径，突出体现立体性、互动性、多维性；表现上，新视觉设计主要依赖于计算机软件来进行设计，把二维和多维有机结合一体，新视觉设计是视觉传达设计的延伸。
关键词: 视觉传达设计；新视觉设计
中图分类号：S611文献标识码： A 文章编号：
Abstract: With the coming of digital information age, visual communication design in communication channels and content continuously expanding and updating. Computer software production and development, change people's traditional understanding of visual communication design. Accompanied by various digital media, visual communication design gradually extended -- new visual design. On the content, new visual des
ign based on visual communication design theory, the extension of new design methods and forms; communication, new visual design is mainly dependent on the new media for the dissemination way, highlights the three-dimensional, interactive, multidimensional; performance, new visual design mainly depends on the computer software for design, dimensional and multidimensional are organically combined into a whole new visual design, visual communication design extension.
Key words: Visual communication design, New visual design
0 引言
视觉传达设计这一术语流行于1960年，在日本东京举行的世界设计大会，其内容包括报刊、杂志、招贴、海报及其他印刷宣传物的设计等传播媒体，它们把有关内容传达给眼睛从而进行造型的表现性设计统称为视觉传达设计，简而言之，视觉传达设计是“给人看的设计，告知的设计”——（日本《ザィン辞典》