文档介绍：网络营销失败案例
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
网络营销失败案例
Webvan
简介：
这是一家美国的网上杂货零售商，曾经一度非常著名。当时，Webvan一度雄心勃勃，开支巨大，而且其管理团队也都是非常著名的人物。
发展状况
Webvan斥资10亿美元建设先进的仓库，但这并不能迅速带来回报。再加上其它一些充满疑问的业务决策（例如，在它的CEO辞职时，），Webvan在2001年宣布破产。
现在状况
，但只限于非鲜活产品，是亚马逊商业帝国的一个部分。亚马逊在美国还有个专门出售鲜活产品的网站Amazon Fresh。
这家电子商务网站在两年多时间总计亏损超过12亿美元。据估算，包括市场费用与折旧，Webvan平均每单亏损130美元。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 5