文档介绍：【关键词】)o(联通特许经营研究【研究类型】应用研究 Title:Management research ofXX China franchising Specialty:Business Administration Name:HuangXin TUtor:Yao HuiQin Abstract According topromises ofChina joining inWTO,China munication fieldwillbe opened roundly toforeign state in2008,in thiscase,it ismostimportant to use thelimited resources toconstruct the marketing channel,to obtain themore customers,to provide the better service tosubscribers and pany petitive ability; But because oftheactual situation,such petition from munication market,the filed profit tailing off and the unceasing rising marketing cost,So munation enterprises have to resort tosocial strong resourses topromote marketing channel construction inorder tobenefit from resourse cooperation between China and social agents. Franchising,as one kind of catenation bussiness,it hasbeen executed in agood many essfully,such as retailing,dining,clothing, automobile and other distribution can plish fastly the service region covering and bring the scale effect for itshigh speed expanding,Wal—Mart andMacDonald oftheglobal 500 strong enterprises are thepractitioner who have eeded inthepattern management,but thisbusiness operation pattern inthemarketing distribution munication service is anew face. Here by using thefranchising theory toanalyse China XX branch franching management,research the munication 班、扒炒 market inXX area with thetool ofSWOT deeply,point tothequestions of china Unicorn XX branch franchising management and present the corresponding optimization solution which include munications between XX branch and franchisees,establishing franchisees chooseing system and consummate perfect principles for franchisees,furthering drastical standardization management;changing thefranchisees from service preferred tosales and service preferred and guiding them turn toimprove salesability;establishing franchisee system including core level,close level and pact level and achieving control power by difference management;improvin