文档介绍：毕业论文中文摘要格兰仕微波炉的竞争策略分析摘要: 本文以格兰仕微波炉有限公司为研究对象,首先对市场营销的相关理论,如市场竞争理论、市场三大一般性竞争理论、竞争性市场营销战略等进行综述,然后通过收集资料和各大零售市场的调查对格兰仕微波炉有限公司的发展状况进行分析,包括格兰仕微波炉的市场竞争情况和发展中存在的问题,接着针对格兰仕微波炉有限公司的现状,根据格兰仕微波炉在市场中的竞争策略,对格兰仕微波炉的市场挑战者、市场追随者和利基者进行战略分析,并运用市场营销中的竞争理论结合收集的资料,提出一些应对竞争者的营销策略。关键词: 竞争性市场营销营销策略毕业论文外文摘要 petitive strategy analysis Galanz Abstract Inthis paper, asthe research object Galanz Co., first the theory of marketing, such petition theory, petition, the three general theory petitive marketing strategies are reviewed, and then through the collection ofinformation and major retail Market Survey Co., Ltd. for the development ofGalanz analysis, including petition Galanz and development problems, and then for the status of Galanz Co., according toGlanz microwave oven inthe market petition strategy, the market challenger Galanz, followers and niche markets are astrategic analysis, petition inthe use ofmarketing theory with the data collected, some respond petitor's marketing strategy. Key words :Competitive market Marketing Marketing Strategy 目次 1引言.................................................................................................................................. 1 写作背景...................................................................................................................... 1 写作思路...................................................................................................................... 1 2理论综述.......................................................................................................................... 2 竞争战略的基本理论.................................................................................................. 2 三大一般性竞争策略概述.......................................................................................... 3 竞争性市场营销战略.................................................................................................. 4 3格兰仕微波炉有限公司概况........................................................................................